Williams Machinery had the pleasure of sponsoring the touring Monster Jam show in Vancouver at the prestigious Pacific Coliseum, located at the Pacific National Exhibition (PNE). This was the first show in Canada for Monster Jam’s 2024 tour of the Americas, Europe, and the Middle East.

Williams Machinery is your authorized JCB construction equipment dealer in the Greater Vancouver Regional District, and was proud to work with JCB to sponsor Monster Jam in Vancouver. As sponsors, Williams Machinery’s JCB equipment was used to build the track in the arena. Equipment used included 270T track loaders, 3TS-8T teleskids, and 510-56 telehandler. The Monster Jam Vancouver shows were a gravity-defying display of mechanical and engineering prowess, a testament to the skill of teams working hard behind-the-scenes and in the arena to put on a great show for fans of all ages.

Monster Jam Pit Party Vancouver 2024

Before the event, some attendees had the opportunity to attend the Monster Jam Pit Party—an exclusive chance to get up close and personal with the monster trucks, their daredevil drivers, and sponsors of the show, including Williams Machinery and JCB. We extended invitations and tickets to a number of our customers and their families for the Pit Party and the Monster Jam shows.

The Williams Machinery and JCB booth was a haven for Monster Jam enthusiasts of all ages. Children enjoyed the sandbox play area, took photos in the easy-to-access side-entry cab of a teleskid, and adults had the opportunity to converse with our JCB team about JCB equipment and recruitment opportunities.

Our teams had a fantastic time talking to attendees about how JCB equipment can be used in alternative contexts like track-building and events coordination.

Monster Jam Vancouver 2024

As the weekend unfolded, Monster Jam lived up to its reputation with jaw-dropping stunts. From daring backflips to fiery spectacles, every moment was entertaining. And when the dirt settled, Williams Machinery’s JCB teleskids entered the arena, rebuilding the track with precision and efficiency. While JCB’s debut monster truck, the Digatron, is not scheduled to perform at the Vancouver event this year, Williams Machinery was thrilled to have the opportunity to help sponsor an event that brought joy and entertainment to thousands of Vancouver fans, with the vital task of building and repairing the arena.

What’s Next for Williams Machinery and JCB

For over a century, Williams Machinery has made it our purpose to keep your business up and running. Now, thanks to our partnership with JCB, Williams Machinery is proud to offer customers an expansive new lineup of equipment, including JCB’s quintessential backhoe, telehandler, and more.

As Vancouver’s authorized JCB construction equipment dealer, Williams Machinery invites you to experience JCB’s class-leading equipment firsthand. Book a free demo with our team and see how our equipment could be the right fit for your operations.

Interested in joining one of Canada’s Best Managed Companies, a BC Top Employer, and a Certified Great Place to Work? Williams Machinery is hiring service technicians, sales people, and more! Apply today and join our award-winning team.

A big thank you to the Monster Jam association and the Pacific Coliseum for their time during the event. We look forward to partnering with Monster Jam again in 2025!